Staying Alive

Your first job as an early stage startup founder is to get your first customer. Your second job is to stay alive so you can get the next one. Your first job as an early stage startup founder is to get your first customer. Your second job is to stay alive so you can get […]

Call Your Customers

The most important tool to finding product-market fit is in your hand right now and a lot of founders are too scared to use it. Pick up the phone and call your customers. It seems obvious, but every single time I suggest it to founders, they act like I just told them to remove their own […]

Hello, I'm Monique
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Last weekend's beauty product purge

On Purging

I live in a small San Francisco studio, which based on my apartment-lusting seems to be double the size of a NYC studio and about half the size of a studio anywhere else in the US. I am also an unapologetic cosmetics whore. I’ve got the biggest collection of lotions, potions, eyeshadows, lip glosses, and […]

Product Development and Pricing with Trip Lingo Co-Founder Vince Baskerville

I just got back from the Black Founders ‘Ideas are Worthless’ conference in Atlanta. This is the second IAW conference we’ve done (the first was in NYC) where we spent the day talking to startup entrepreneurs on how to move from idea to execution. I moderated a panel on Customer Development with entrepreneurs Vince Baskerville […]