Staying Alive

Your first job as an early stage startup founder is to get your first customer. Your second job is to stay alive so you can get the next one. Your first job as an early stage startup founder is to get your first customer. Your second job is to stay alive so you can get […]

Call Your Customers

The most important tool to finding product-market fit is in your hand right now and a lot of founders are too scared to use it. Pick up the phone and call your customers. It seems obvious, but every single time I suggest it to founders, they act like I just told them to remove their own […]

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Essence Magazine May 2012

Monique Woodard in Essence Magazine May 2012

I’m in this month’s issue of Essence Magazine! Small business columnist Monique Greenwood interviewed me for a piece on tech businesses run by African-American women. We talked a lot about being a woman in a male-dominated industry and it was a great opportunity to talk about the Speak Chic app. The piece appears on page […]

The 80/20 Rule of Affiliate Management

In managing affiliates, which of your actions make the most difference and how can you maximize your impact? Pareto’s Law? It applies to affiliate management too. 20% of affiliates make up 80% of your revenue. Affiliate marketing can be a good way for a company to increase traffic and revenue. However, many affiliate programs waste […]

TED 2012 Day Two - waiting for the first session to start

TED 2012 Conference: Day Three

Today, I cried. During “The Earth” session, one TED speaker played a powerful video from the Japanese earthquake and resulting tsunami, showing homes and families swept away in one of the most devastating disasters of our time. He left us with the proverb that Japanese fishermen live by: below the boat, there is hell. Climatologist […]

Tech Help for Boomer Parents…Sold to Their Kids

I just got off the phone with my mom who of course has a computer problem she can’t solve. And neither can I from 2,000 miles away. There should be somewhere parents can call and get regular, professional-level tech help…from people who obviously have more patience than me. Yes, I know there’s Geek Squad and […]