Staying Alive

Your first job as an early stage startup founder is to get your first customer. Your second job is to stay alive so you can get the next one. Your first job as an early stage startup founder is to get your first customer. Your second job is to stay alive so you can get […]

Call Your Customers

The most important tool to finding product-market fit is in your hand right now and a lot of founders are too scared to use it. Pick up the phone and call your customers. It seems obvious, but every single time I suggest it to founders, they act like I just told them to remove their own […]

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Whole Foods embraces Foursquare

Whole Foods Pushes Location Based Marketing with Foursquare

Foursquare founder Dennis Crowley posted this photo of a Whole Foods grocery store that is promoting Foursquare check-ins with chalk board signage outside the store. Whole Foods was also one of the stores that received Foursquare window clings a few weeks ago. This Whole Foods location is going a step further and incentivizing the check-ins […]

Lonely Planet iPhone city guides

Lonely Planet Markets to Travelers in the Face of Disaster

If you’ve spent the past few days sleeping in an airline terminal and taking baths in the sink, guide book publisher Lonely Planet has your back. Lonely Planet has made 13 of their European iPhone city guides available for free download for travelers stranded due to the eruption of Icelandic volcano Eyjafjallajökull. The iPhone guides […]