Some people struggle to do one thing well, but Ashley Stewart is the multi-hyphenate designer-entrepreneur-creative and CEO at Patent Ventures who balances all of those things at to create beloved brands that speak to consumers.
Ashley shares her perspective on battling ‘sameness’ in design, how continuous hustling can block your creative energy, and why companies need to find an authentic voice in their support of social justice.
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1:29 – Becoming a full-time creative
4:40 – Glorification of ‘the hustle’ and how to embrace rest
8:34 – True startup culture is the ability to take risks
11:06 – Building a brand from 0 – “Human beings are walking stories”
14:15 – Aspects of a brand (taste, feel, touch)
15:38 – Brands that stand out and creating a sense of delight
22:33 – Battling ‘sameness’ in tech and product
24:48 – Vanity branding vs reflecting who your customer is
25:41 – Social justice messages in branding and yielding your time
37:19 – Low-fi creators and Only Fans
Get to know Ashley’s work at Patent Ventur.es
Follow Ashley Stewart on Twitter: @Ashley Stewart