My Investment in Encantos: A Multicultural Media Company for Kids
I talked about my recent investment* in Encantos on TWiStartups (episode 892), but I want to dive a little deeper into the digital media and consumer products opportunity and why I invested in a media company for kids.
Encantos is a West Coast-based digital media and consumer products company that designs and develops family brands and brings them to life via animated films, apps, books, toys and other play experiences — all with a multicultural lens. They are building a portfolio of new consumer brands that resonate with multicultural families — starting first with a bilingual baby brand inspired by LatinX culture.
LatinX families are the big beachhead market for Encantos, but this is a cross-cultural opportunity that will capture parents of many backgrounds who are interested in teaching their kids secondary language skills.
The first brand in the Encantos family is Canticos (“little songs”) — a series of bilingual singalong videos in English and Spanish targeting children 5 and under. Canticos is already taking advantage of the cross channel opportunity and merging the physical and the digital. The apps can be found in the Google Play and Apple App Store, physical books are being sold online and are available at retailers including Barnes & Noble, Target and more. In addition, Encantos entered into a licensing and consumer products partnership with Nickelodeon for Canticos. Canticos Season 1 is live across Nickelodeon’s Nick Jr. platforms and they will be launching Canticos consumer products this year.
Production on Canticos Season 2 is underway and this first round of outside funding will allow the team to expand into new product lines and consumer goods as well as help launch new brands.
But they’re not stopping there. The multiculti kid’s market is a big blue ocean.