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Brands

Let’s Make it Official: Starbucks Should be the Next Big Thing In Coworking
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Let’s Make it Official: Starbucks Should be the Next Big Thing In Coworking

When 6 out of 10 of the world’s most valuable brands are tech companies, you can understand why non-tech consumer brands would want some of that tech fairy dust to rub off on them. The...

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Getting a Piece: Brands and the Sharing Economy
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Getting a Piece: Brands and the Sharing Economy

I was at an event a few weeks ago where General Motors debuted the new Cadillac ELR — a plug-in electric coupe done with all the luxury you would expect in a Cadillac. Lovely car....

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