Marketing Archives - monique.vc

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How To Market During a Natural Disaster Without Looking Like a Complete Opportunist

Photo credit: WanderingtheWorld www.LostManProject.com (Flickr) As soon as PR and marketing folk hear about a major storm or act of nature that will inundate the news cycle for days if not weeks, we start thinking...

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The 80/20 Rule of Affiliate Management

In managing affiliates, which of your actions make the most difference and how can you maximize your impact? Pareto’s Law? It applies to affiliate management too. 20% of affiliates make up 80% of your revenue....