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What am I Doing in Africa?

Geeks on a Plane Africa in Cape Town – Investor lunch @ Stellenbosch

We’re one part [venture] capitalists, one part social warriors. – Paul Ark, Siam Commercial Bank of Thailand – GOAP Africa

I just spent two weeks in Africa with 22 ‘Geeks’ (now amazing friends) representing financial services/fintech, social impact investing, government, and venture capital during 500 Startups’ first Geeks on a Plane to sub-Saharan Africa. We covered 4 cities in 3 countries in 13 days: Lagos (Nigeria), Accra (Ghana), and both Johannesburg and Cape Town (South Africa).

This was 500’s 18th GOAP trip and my 4th trip to Africa in the last year.

I came to Africa for the first time reluctantly – not because I didn’t believe in the market or because I didn’t think we could find deals there. 500 Startups made their first investment in an African startup in 2013 and has since invested in 10 African companies across Nigeria, Ghana, Kenya, and South Africa and is an LP in Savannah Fund.

But Africa (54 distinct countries) felt like a massive undertaking and one that was initially outside of my focus area since I’ve been busy raising a US-focused fund for black and Latinx founders and emerging multicultural markets as well as working with companies in 500’s SF accelerator.

It’s also faaaar (20 hours in economy? Jesus fix it.) and I knew it wasn’t going to be the fun kind of travel where I got to walk around by myself, take public transportation, and hang out in cute cafés after a conference.



But 500 is a global fund (where everyone wears 500 hats) and Africa presented a very big opportunity for the main fund to open up a growing market that we had been somewhat active in even wider.

So after that first trip, I decided to come back – twice that year in fact – because you can’t visit an emerging market once and think you know everything about it. You certainly can’t assume you know enough to invest in the market well.

Why Africa?

The next billion internet users are not going to look like the first billion.

  • More than half of the global population growth predicted between now and 2050 is expected in Africa, where the number of people is set to more than double, from 1.1 billion to 2.4 billion. [The Guardian]
  • Lagos alone has a population (21M) that is increasing by 85 people per hour and is larger than the city of London (8.63M) and nearly equal to Beijing (21.5M).
  • The population concentration is happening in Africa’s urban cities, which is key for mass technology adoption among internet users who are in close proximity to each other. This kind of population density will naturally drive opportunities in transportation, infrastructure, delivery, housing, peer-to-peer transactions, etc.
  • Across the continent, mobile phone penetration is over 67% and smartphone penetration is rising: South Africa (34%), Nigeria (30%), Kenya (15%), Ghana (14%)
  • Emerging markets present challenges in infrastructure, financial services, and online commercial activity that are ripe for entrepreneurs to solve.
  • Across Africa, there are a growing number of founders in these markets who understand the problems first-hand and have worked at homegrown startups like Jumia and Konga or global companies like Google and McKinsey who have the experience and technical chops to solve them.

Today, African startups are still a relatively small part of the 500 Startups portfolio. Seven years ago, we had just started investing in Latin America and Asia. Now, we’ve done more than 100 deals in each of those regions, including one unicorn in Grab (the Uber of Southeast Asia).

There is a future in which investing in a startup from Lagos and Johannesburg is just as common as investing in one from London or Beijing. I just want to be there before it happens.

#LongAfrica


Also published on Medium.

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3 Comments
  • Chasles Abimana
    April 18, 2017

    Awesome article! Will you guys ever visit Rwanda?

    Reply
    • Monique Woodard
      Chasles Abimana
      April 19, 2017

      I’d certainly consider it. I hear Kigali has a burgeoning tech scene.

      Reply
  • Clifford Mabvaro
    May 6, 2017

    Great article, Africa does require a lot of exposure and it’s a good mine. What’s your take on Zimbabwe, I know there has been a lot of political issues there but this was once the bread basket of Africa and I believe there are a lot of opportunities there too if we take politics out of the equation.

    Reply

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Oprah & Michelle & Yonce & Me

Oprah & Michelle & Yonce & Me |
Million Dollar Sweat

This is the t-shirt that started it all. Originally made for the women entrepreneurs who raised $1M or more in venture funding.  Now in new colorways for everyone!

Oprah & Michelle & Yonce & Me in bold on the front. Buy it in the shop

 

View this post on Instagram

 

A post shared by Monique Woodard (@monique360) on May 9, 2018 at 3:18pm PDT

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