• Home
  • Writing
    • More on Medium
  • Monique.vc

  • Speaking
  • Contact
0

Monique.vc

What Do Americans Do Online? Social Media and Online Gaming on the Rise

What do Americans do online?

What do Americans do online?

How do you spend your time online? If you’re like most Americans, you’re probably spending a significant amount of time on social media sites and blogs, playing online games, and occasionally checking your email.

Nielsen research has released a study of how Americans spend their time online and the top 3 activities are:

1. Social Media (22.7%)
2. Online Games (10.2%)
3. Email (8.3%)

Some take-aways:

Social media and social media games are going to continue to account for a large amount of the time spent online. This is good news for Facebook and Zynga should be interesting for the Google/Slide acquisition as Google makes moves into social gaming.

Time spent watching videos and movies online is up 12% from last year. Streaming video is going to continue to grow, with companies like Netflix and Hulu leading the charge.

Email is trending downward while contact via social media is trending sharply upward. Email still gets a large share of time, but it’s a sharp drop of -28% from 2009 numbers.

How do Americans spend time on mobile devices?

Does this mean marketers should spend more dollars on social media marketing instead of email marketing?

Not necessarily. Email makes up 41.6% of the time we spend on mobile devices. More importantly, email marketing still drives action and is responsible for a significant amount of online and in-store purchases.

A large hunk of time — 34.3% of it — still falls into the “other” category, which isn’t specifically called out in this study, but I would attribute a big portion of this mystery time to surfing adult entertainment websites.

So who are the real winners here? Farmville, Facebook, and (probably) YouPorn.

Image credit: Nielsen

Pin this Post
Share this Post

You May Also Like...

I’m Live Tweeting a Day in My Life for NPR’s Tell Me More #NPRBlacksinTech

December 10, 2013

The 80/20 Rule of Affiliate Management

March 6, 2012

farewell, [freespace].

July 29, 2013

Leave a Reply Cancel Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Post
Whole Foods Pushes Location Based Marketing with Foursquare
Next Post
Jay-Z and Warren Buffett on ‘Luck’
Oprah & Michelle & Yonce & Me

Oprah & Michelle & Yonce & Me |
Million Dollar Sweat

This is the t-shirt that started it all. Originally made for the women entrepreneurs who raised $1M or more in venture funding.  Now in new colorways for everyone!

Oprah & Michelle & Yonce & Me in bold on the front. Buy it in the shop

 

View this post on Instagram

 

A post shared by Monique Woodard (@monique360) on May 9, 2018 at 3:18pm PDT

Looking for something?

ABOUT

Started from the bottom, now you’re here. Monique Woodard is an investor based in San Francisco. She has been a tech company founder, operator, and investor at a global venture capital fund. She writes, advises, and speaks around the world on entrepreneurship, innovation, and investing.

  • Home
  • About
  • Contact
  • Blog
  • Shop

Copyright © 2023